The question that is being asked across the sport is why the Women’s European Championships are not being given the coverage it should rightly have and deserves?
Yes, Eurosport and Channel 4 have the rights to show the competition but the latter are only showing England and Scotland games on the channel. All other games are available to watch online.
Is this right? Or is it a kick in the teeth and a step back for the women’s game?
It does not make the game visible enough and that is a real shame as this was a great opportunity to continue the growth and promotion. High profile coverage is what the game needs if it is going to keep up the enthusiasm and momentum that was generated from what was a terrific World Cup in 2015. That was a huge moment for the game which was helped in this country by the success of England’s Women.
Thankfully, Panini clearly knows what the public want as they launched a sticker collection for the tournament.
It is the first time the competition has been backed by an official sticker collection, and follows a similar offering for the Women’s World Cup. Panini has printed 334 stickers for its Euro 2017 collection featuring players from the 16 teams including England and Scotland along with facts, biographies and a double-page spread on the history of the game.
Well done Panini!
Regardless of the coverage, the competition promises to be exciting with a number of nations looking to take the title. The tournament is made up how you would expect, four groups of four nations.
The opening match on Sunday saw a narrow 1-0 win for hosts Netherlands over Norway with the second Group A game ending in the same scoreline in favour of Denmark against Belgium.
Monday saw Group B take centre stage as the Italians suffered a 2-1 defeat to Russia. Holders Germany took their bow in a goalless against the hosts last time out, Sweden.
Tuesday will see Group C get underway with Austria, France, Iceland and Switzerland in action. England open their campaign against rivals Scotland on Wednesday evening with Portugal and Spain making up the group, neither of which will be pushovers.
Holders Germany are favourites to retain their title at 5/2 with France at 7/1, England at 7/1 with both Sweden and the Netherlands at 10/1.
All the competing nations are aiming to be part of the final which will be played at FC Twente Stadion on Sunday 6th August.
It is just a shame that the major television broadcasters have not taken the competition seriously by providing build up and coverage that you would expect from any other major tournament in football.
Us fans of the game will continue to enjoy what promises to be a very entertaining competition.